What is Branding?
Branding is a process in which a unique name, image, product and perception is created in the public's eye. The goal in branding is to create a differentiated presence in the market which encourages your target client/ audience to have loyalty and thereby support you and/ or your endeavors. This happens by sharing your "why", your passions and your story with the public. It also occurs when all that you project is consistently in alignment with what your do, say and show the market.
Why is Branding Important?
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Branding is so much more than having a logo and placing it all over your city. That may provide brand awareness, but once many are "aware" of your business will they want to do business with you?
Have you created an image in which they can relate? Once they become aware of you or your product do they want to do business with you? One impression is all it takes! With so many competitors creating a brand that can appeal to your target market is necessary. It is important to research, define and build a brand for your brand is what makes you profitable. Your brand will definitely determine whether you will sink or swim!
Anyone can have a business! A smart and serious businessperson creates more than a business; they create a BRAND!"
How Can I Help?
You want to work together on creating a brand and not just a business?? I do not create your brand or your public perception on my own. You are THE key component to developing your brand. I help to tell your story by using your emotions, your personal experiences, your passions and your voice. It is important to keep your brand authentic to who you are, but have it appeal to a particular market. I can grab the wheels and begin to affect your public perception, but it is up to you to give me your story so that I can tell it properly. Your story can be understood in a way that captivates your market to your uniqueness in a way that you had never imagined. It's not magic; it just resembles it!
Together we can:
Together we can:
- Uncover “white space” opportunities: unmet needs overlooked by the competition
- Develop the right proposition that fits you and/or your company
- Create meaningful differentiation for new ways to grow your brand
- Evaluate specific marketing tools to create value
- Explore features, tactics and other support that delivers on the brand experience
- Develop or create a new brand promise