Soon enough the end of 2014 will be here. Regardless of the goals you have accomplished, every business has room for improvement. Whether you need to restructure, restrategize or just rejuvenate your business it is time to start getting a great plan of attack underway. Here are a few “resolutions” to get you started:
Improve Marketing Efforts: What worked for you this year? Do that again in 2015, but better! What did not work? Figure out why it did not work and determine how to fix it! This will also be helpful so that you can determine your marketing budget for the 1st quarter of 2015.
Take a Course: You can never know enough about your industry, marketing or business in general. Be sure to google upcoming courses, either before the close of 2014 or the beginning of 2015 and BOOK IT NOW! Start the year with the mindset of “student” regardless of your success level.
Social Media Focus: Determine which social media outlets were the most effective for you. Also take a little scroll down memory lane! Look at your posts and see which posts got the most attention. Duplicate them in 2015 and do less of the stuff that didn’t get attention.
Customer Service: I hope you have been collecting testimonials or saving all the wonderful remarks people have shared about your business. If so now is the time to look over all of them. Read and reflect on what made those customers happy. After you figure it out get a plan together on how you can take their “happy” to a new level. How can you not just hit a home run with the particular attribute they discuss; but how can you knock it out the park in 2015?
Don’t get discouraged if you aren’t where you planned to be at the end of 2014. Now is not the time to feel sorry for yourself- you have too much to do! If you are exactly where you want to be or beyond- You Go Girl! But don’t get so comfortable with where you are now. If you fail to continue to work the way you have worked or improve the way you have improved you may find yourself back at square one! YIKES!!
What are you going to jumpstart your efforts for 2015?? I want to know..comment below!