Soon enough the end of 2014 will be here. Regardless of the goals you have accomplished, every business has room for improvement. Whether you need to restructure, restrategize or just rejuvenate your business it is time to start getting a great plan of attack underway. Here are a few “resolutions” to get you started:
Improve Marketing Efforts: What worked for you this year? Do that again in 2015, but better! What did not work? Figure out why it did not work and determine how to fix it! This will also be helpful so that you can determine your marketing budget for the 1st quarter of 2015.
Take a Course: You can never know enough about your industry, marketing or business in general. Be sure to google upcoming courses, either before the close of 2014 or the beginning of 2015 and BOOK IT NOW! Start the year with the mindset of “student” regardless of your success level.
Social Media Focus: Determine which social media outlets were the most effective for you. Also take a little scroll down memory lane! Look at your posts and see which posts got the most attention. Duplicate them in 2015 and do less of the stuff that didn’t get attention.
Customer Service: I hope you have been collecting testimonials or saving all the wonderful remarks people have shared about your business. If so now is the time to look over all of them. Read and reflect on what made those customers happy. After you figure it out get a plan together on how you can take their “happy” to a new level. How can you not just hit a home run with the particular attribute they discuss; but how can you knock it out the park in 2015?
Don’t get discouraged if you aren’t where you planned to be at the end of 2014. Now is not the time to feel sorry for yourself- you have too much to do! If you are exactly where you want to be or beyond- You Go Girl! But don’t get so comfortable with where you are now. If you fail to continue to work the way you have worked or improve the way you have improved you may find yourself back at square one! YIKES!!
What are you going to jumpstart your efforts for 2015?? I want to know..comment below!
I had a great interview on Business Radio X on Monday
So yes, this is a pretty bad pic. I told you in my previous blog post that I had a rough 10 days!! lol If you missed it, check it out here. My interview starts around the 17 minute mark ;)
Confession: When I woke up Mondaymorning I was dreading the fact that I had to go into the studio for an on air interview. I was drained! However, I got myself together and sat through the interview. Guess what the result was? THEY GAVE ME MY OWN SHOW!! Crazy, right?! My interview was conducted by the owners of the Radio X and they support what I am doing for the female entrepreneur. They offered me an opportunity to speak about entrepreneurship on their tour next year and to also host a new show about Mompreneurs! You can check out my first episode on December 5 at 10am ET. I will remind you closer to the date!
Yes! Just in case you did not know, we have our own DAY!!! What are you doing to celebrate YOU today? Regardless of whether you are an aspiring, new or a very well seasoned entrepreneur I congratulate you on your journey! I know what it is like to wish all that ambition, passion and all those ideas would just go away sometimes! I know what it is like to wish you were "normal" and could find happiness in a 9-5 job. I have come to accept and embrace that I was just born this way; it's not going away.
There are so many challenges in being an entrepreneur. Time, money, space, you name it. What many do not talk about is that sense of loneliness you may feel when you are starting or growing a business. That loneliness takes root when you are sticking your neck out to do something different from what your friends and family understand. You may be trying to do something outside the box of what people find standard and stable. This desire inside of you to defy mediocre may not be something that people are grabbing their pom-poms to cheer about. But today, celebrate why you started this journey anyway! Don't let those with limited vision blur yours!
That other pesky thing I mentioned- TIME. Do you feel like an octopus- doing some marketing, generating leads, paying bills, creating products, picking up kids, cooking dinner...the list is endless, right? Today, on YOUR DAY, take a little time to just breathe! Honestly, that is what I am doing! I am constantly helping others with their business, sharing bog posts, sharing videos, sharing emails....oh my! In the past 10 days my car has broken down and I've had to wait all day for a tow truck b/c none of them had the equipment to help me, I got slammed with a hefty repair bill, my son was getting in trouble at school, I was scheduled for 4 interviews to promote my business/ events, family showed up for a surprise extended visit.... all this and work can't stop! Can you relate? HOLLER IF YOU HEAR ME!!! lol If you have missed my blog posts or video blogs.. don't fret! I WILL BE BACK!!!
Take time to breathe, relax, slow down, kick up your feet, go to dinner, GO TO BED! If you can't commit to doing this often at least commit to joining me today in having a big WOOOO SAAAA moment! Promise?
If you have a question you would like for me to answer, please send your name, location and your question to Lenise@LeniseWilliams.com
I'm hopeful that this helps someone! Sharing is Caring.. if you have any other great tips on building or increasing your email list please post them in the comment box below!