Have you like many others considered starting (or growing) an online business? A business owner who does any, or all, of their business using the internet, is running an online business (also known as an ebusiness).
It has become the business of choice for many boutique owners, consultants, coaches and more. There are so many benefits to having an online business. Here are my top 3 reasons:
1. Location Independence: The internet reaches across the world and spans all time zones. That means that when businesses take their operations online, they have the same capabilities. With a physical store/office, customers are limited by how close the store is and its hours of operation. Ebusinesses, on the other hand, are accessible from any area with internet access and open 24 hours a day.
The best part of that is that you as the business owner can be ANYWHERE! You can provide your services online or via phone, Skype, etc. or you can fulfill orders for products from anywhere with an internet connection. That means you can work from your home, from an office, from a local coffee shop or even from the beach!
2. Lower Overhead Costs: If you have ever owned a brick and mortar business you know the huge financial stress that places on many. The demands of paying for storage space for your merchandise, paying overhead for your office space, building out to make a place suit your needs....the list goes on and on. However with an online business the only expense you are faced with is the cost for a great website, your internet bill and a computer. Sounds pretty great, right?
3. You Stay Relevant: The internet is a big part of our lives, and isn’t showing signs of leaving anytime soon. Opening an ebusiness keeps you in touch with what’s current: it levels the playing field and gives you the resources needed to compete in today’s increasingly digital marketplace. For example, having an online presence on social media websites is a big part of getting your name out there. To stay relevant, businesses need to consistently post content on these outlets that interest their consumers. Having an online presence forces you to keep up with the changes thereby making you continuously relevant.
I started LeniseWilliams.com, an online source for female entrepreneurs, and haven't looked back. I sell products online to people as close as Alabama to as far as Africa and Dubai. In addition I coach and consult business owners nationwide through sessions conducted via Skype or telephone. It is hard to believe that I have almost matched my salary from my brick and mortar law office in a very short time! The best part is that it gets better each and every month.
In addition to that the impact that I have had on people in multiple states and countries blows me away. None of it would be possible if I had not decided to launch an ebusiness.
Do your research and determine if it is the right move for you. You would be surprised at the impact AND the money you'd make. Generating a great income doing something that I absolutely LOVE, being home for my children and having the freedom to work from practically anywhere has changed my life...for the BETTER!
Are you ready? If you need help starting your online business I am here! I will show you everything I learned and everything I have done.
When You're CEO Sometimes You Have to Fire Yourself!I found this article written by Toni Jones Dixon on www.AwesomelyTechie.com and I thought about you and all that you try to achieve by yourself in your business! There are some great tips in this article. Enjoy!
I was sitting back looking at my mobile workspace (otherwise known as my car) and wondering who was going to do all the “must do” items on my list, while I sat, filling up already crowded spaces in my calendar? The answer is usually ME, but I didn’t have time for that.
Business is going relatively well. Steady and moving forward. When you’re an entrepreneur, it’s ideal to create a name for yourself, own a piece of this here American pie, write your own schedule, sign your own paychecks, deliver some goods and services to the world and all of that.
Sounds simple and sounds like a bit of fun, right?
However, there is one thing you have to keep in mind: you may be gifted in that “thing” that made you start a business in the first place, but that does NOT mean you can do all of the jobs the company has to offer. I was doing business, earning business, learning business, growing business, presenting business, putting business online, selling business, publicizing business, and whatever else was needed to make it all work. Yeah, things were going well… until they weren’t.
You see, I had been contemplating firing a couple of my employees for a while. Their butts needed to go! I had one employee who thought she could do everything, thus not doing most things well at all. She thought she was the master of all trades, picking up every job our company offered. And I let her. Though, she was fierce at the things she was most gifted in, eventually she was overwhelmed and tired and I bounced her. She was me! And she had to go. I was doing an adequate job, and that’s how one ends up defining one’s work and company, as simply adequate. Ugh!!!
I couldn’t afford to keep jeopardizing the company I built and its brand by presenting it in such an amateur way. I did a reorganization of the company and made the smart decision to fire myself.
Operating as the owner, ceo, president and everything else of your business, is something that most of us do because we must.
Professional Photographer – Stop taking sub-par pictures your and posting them on your company’s website. These pictures are your representative. Get yourself a good photographer and have them take some sharp, clean shots of you, your product and whatever else your business is about. As I saw it, I took all my pictures with a good camera and good lighting (a lamp) and like I said earlier… it was adequate. But adequate is not enough. It is not excellence.
Publicist/Public Relations – Find a good business writer to shout your praises. You’ll need a solid press release, brand statement, mission statement, value statement and an “about you” write-up. Most of us won’t even talk about ourselves enough to write a good enough statement that explains what we do. Let the professionals be your bullhorn. Plus, it won’t break the bank as much as you think it would. And it is absolutely worth it.
Website Designer – I was being schooled by Awesomely Luvvie on a few changes that needed to be made and didn’t even realize I had done my website a disservice with an antiquated looking website. She said, “you’ve got to get a proper About Page” and I looked up from taking notes and didn’t even realize I had wiped out the About page with my jacked website building skills. Double Ugh!!!
I needed a fresh pair of eyes to tell me what the rest of the world sees when they look at our company’s website. Yikes! And I thought I was the bomb dot com, like really. One thing she was adamant about was the font Comic Sans. If someone uses or suggests using this, you’re supposed to punch them in the throat. Yeah, I’m not sure that was supposed to be the take away from our session, but I’m ready.
Logo - Get one! A good one! Make sure it pops. Make sure it represents you well. I was appalled at the logo I created in MS Word (yeah, I said it… MS Word). It was cute, but it did not cut it. I gasped with disappointment and embarrassment when I saw my own logo in a publication. That is when I really knew I needed a change.
Bottom Line: Don’t be so impressed with yourself that you don’t allow the pros to do what they do to really pull together a well-rounded presentation of you and your company – YOUR BRAND. When you fire yourself and only work the jobs of your calling, essentially, you’re able to operate in your gifts full on and with excellence. Additionally, you WILL drive more traffic to your business, thus, seeing more cash flow your way.
I just recently fired myself and my business is undergoing a rebranding because of it. Hand yourself a pink slip so you can prosper.
What are your thoughts? Is it time to fire yourself?? Let me know below: