Think about successful entrepreneurs that you know or follow. One thing you may find that they all have in common is that they are authentic. They open up about their lives, they share their passions, they give you an invitation to get close to them although you never really meet them.
That authenticity comes from confidence. You see, when you are confident in yourself and what you believe you really don't care about what anyone may think about you. Therefore you don't really hesitate to share your thoughts, feelings, beliefs, etc with others. There is no hesitation even if it requires going against the grain in order to stay true to yourself.
I am going to share 6 reasons why being authentic PAYS. For the sake of time (and not losing your attention) lol I am going to share three of them today.
1. It's Super Easy To Make Great Decisions For Your Life & Business:
If you remain true to yourself and your visions nothing will distract you.Confident and authentic people do not feel the need to be like anyone else. They do not feel pressure in making a decision or in voicing their own truths. Outside influence does not bother them.
Once your vision is clear you will begin to spend less time explaining yourself, explaining your prices and explaining how you do business. Therefore sticking to who you are, what you believe in and remaining focused on your goals makes the decision making process easier.
When you know WHO you are and WHAT you want to do it becomes easy to see what decisions will go in furtherance of your mission. The more consistently you do things in alignment of your mission, the more people understand and see that you are genuine. Once others see that they trust you more people will do business with you. Confident and being genuine is the catalyst to trust.
2. You Will Attract the Best Customers That Will Pay You:
People want to do business with HUMANS. Humans make mistakes, humans have feelings... people don't like robots.
When you convey your feelings, admit your mistakes, share your story (even when it's not flattering) you gain respect. Real leaders are those that are capable of gaining respect. People will pay someone that is human.
3. You Learn More:
Have you heard the saying: The more you learn the more you earn? I have no idea who to credit with that, but I am honest enough to say it is not my quote..lol. Regardless of the author, this statement is true. If you are "perfect" you lose opportunities to learn.
Authentic people are open to admitting that they do not know everything. Therefore they are open to learning about new experiences and subjects. Authenitc people can admit when they need help. They recognize when it is time to hire an expert and when they coaching.
Avoiding the pitfall of being a stubborn entrepreneur that can do everything yourself will help you stay in business, develop new strategies and EARN MORE MONEY!
I hope this is helpful. Stay tuned for Part 2. Comment below on how you feel about authenticity.